I conducted a competitive review and an audit of Home Depots' add to cart desktop experiences. Based on the complexity of all the various payment methods, location-based button states, product types, promotion types, fulfillment types, and much more, we decided we needed a solution that would scale and provide all our partners with flexibility while keeping critical information and functions upfront.
From there I created a usability test and we learned from our users what content they considered critical and unnecessary.
After aligning with my product owner and manager, I made changes to the designs based on the test feedback and prepared designs for test and target. I've included a couple of examples of the designs we tested below.
Throughout the process, we had several meetings for review and alignment. The designs were very well received and resulted in several partnering teams working with drawers as well (ie. promotions and bundling).
The drawer performed well with customers, and after improving the add to cart link within the recommendations section in the drawer, we increased our add to cart conversion rate in the new design.
The team was wrapping up the development of the recommendations at the time I left the team, but this was a project that was very close to my heart, as it was a complex project and involved a lot of coordinating and logistics.
The design below is a default scenario for MVP, with the next steps looking at tackling other areas from our test designs, like fulfillment, intelligent ai recommendations associated with the product being ordered, etc.